Singles Warehouse: brand guide
"Same, but solid". The logo people know, made solid, with a red dot on the i.
Logo versions
Stacked on Night Navy (primary)
Stacked on white
App icon & favicon
One line (headers)
One colour
White on redColour
Night Navy#14183A · RGB 20, 24, 58 · CMYK 66/59/0/77Main brand colour, backgrounds, text on white
Sale Red#F0414E · RGB 240, 65, 78 · CMYK 0/73/68/6The i-dot and big accents (logo, buttons with bold white text 18px+)
Deep Red#C51F2D · RGB 197, 31, 45 · CMYK 0/84/77/23Small red text and links on white
White#FFFFFF · RGB 255, 255, 255 · CMYK 0/0/0/0Logo on navy, backgrounds
Cloud#F2F3F7 · RGB 242, 243, 247 · CMYK 2/2/0/3Soft panels
Type and sizes
| Headlines & body | Poppins (Light for big headlines like the logo, Regular/SemiBold for text and buttons). Free, open licence. |
| Clear space | Keep at least the height of the "s" clear on every side. |
| Minimum size | Stacked 110px wide · One line 180px wide. Smaller than that, use the app icon. |
| App icon | White s with the red dot on Night Navy. The s is a heavier weight so it holds up at 16px. |
Please don't
Retype the logo. Always use the artwork files.
Go back to the outline version. It disappears at small sizes.
Stretch, rotate or add shadows.
Change the dot's colour or add more red to the letters.
Use Sale Red for small text on white. Use Deep Red.
Recolour it outside the palette.